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Faze 7 Advert from 1987 Issue of R.a.D MagazineHosoi, Skull Skates, Alva, Brand X, Dogtown, Uncle Wiggley, Blockhead, Kryptonics and Santa Monica Airlines – that’s an emotive list of brands. There’s quite a variety of shapes on offer here. Some of them may be gimmicky, and all of them seem from another world now, but this is definitely one for the hardware fetishists looking for old school skateboards.

Faze 7 were very soon to become one of the leading distributors of skateboard equipment in the UK. They introduced World Industries and Blind to Britain, for example. Later they were one of the first to make a success of British-based skateboard brands with Panic and Blueprint (although taking a cue from earlier pioneers such as Death Box and the original giants, Benjyboards).


But at this point that was all to come: like New Deal Skates – who arrived on the scene a year or so after this — Faze 7 were originally a retailer rather than a distributor, let alone a manufacturer. Skating was still so small that companies had to survive on whatever they could get.

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