The M-Zone adverts defined this period of R.a.D just as much as Nick Philip’s design. They captured the energy of the time and their influence was astonishing. Chuckie B was the mind behind them and can be seen in two of the pictures here (in sunglasses). The legendary Curtis McCann started his career with M-Zone, almost as a mascot rather than a traditional sponsored rider and can also be seen here in two of the shots.
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M-Zone went for it all on the grand scale. Their seminal impact on urban fashion and street culture from Croydon to Carnaby Street is beyond doubt. They brought Stussy to the UK and, at another extreme, probably sold more Life’s a Beach than anyone else to boot. Streetwear in the UK started here. And they weren’t worried about the scooters either.
Scoots Ya Stylie Muthas
Yes, oh my God, at last a scoot that kicks hard, a scoot designed for one thing. Blatant Malarky. The Pacer Street Scoot, designed by Dave Currey, come in kick hard neon colours.
The thing was: they did actually live the life shown in the adverts. Trust me on this. Brilliant. Some of the old skool were a bit snotty about M-Zone, but Messrs Burroughs and co injected a huge amount of energy into the scene and we owe them a lot.
Jesse responded on 29 Jun 2006 at 5:21 pm #
I’m trying to track down a set of Action Zone bars if anyone can help - jessefleet@hotmail.com
goaheadpunk responded on 02 Jul 2006 at 1:29 am #
I need some new lungs - if anyone can help?
I have heard there are rumors of prototypes of new actionzone bars and a frame/fork that was designed when curry worked at GT with and some righteous anti establishment tshirts too.
But where is chuckie B? last I heard he was married in SF but that was years ago
Jesse responded on 02 Jul 2006 at 9:31 am #
Chuckie B is living in LA, running a clothing agency called (wait for it) Agency M:Zone…
Fat Tony responded on 03 Dec 2008 at 4:10 pm #
M-zone was my local skate shop and it was the nuts, loads of mad peeps, loads of cool gear and the bigestest book of stickers! There was always a session going on at Fairfield too.