In 1989 it was very strange to see a soft drink advert in a skateboard magazine. The idea of such a high-profile brand taking any interest in skateboarding was a novelty. There had been such adverts back at the end of the seventies, perhaps (Fanta comes to mind), but that was a long time ago.
Looking back on this twenty years later it now turns out to have been the start of a deluge. One which swept away many of the aspects of skateboarding in the eighties which had made it so appealing.
When We Was Rad
History of Skateboarding (UK): Vintage R.a.D Magazine Official Archive
Soft drinks companies in skateboard magazines
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Issue 67 September 1988 timlb 08 Jun 2008 1 Comment
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Grant Smith responded on 21 Sep 2008 at 11:36 pm #
Skateboarding was so appealing then, was it age or exposure to it that took the excitement away?