Rage was “the indispensable teen guide to dance, indie, rock, rap, tv, film… and more” according to the advert. This was another in-house Maxwell advert, but in this case there was some genuine overlap. I’m not sure what happened to Rage. I have a vague feeling that Steve Hicks, who was later to take R.a.d and Phat into some wonderful territory, worked as a designer on Rage.