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Union Wheels Chet Thomas Advert Rad Magazine July 1992

Union Wheels Chet Thomas advert from July 1992 issue of Rad Magazine
I confess: I have nothing to say about this. At the moment I’m struggling to even upload the images — but I found this scan hidden away on an old computer, so I decided it deserves a better home.

Excuse me while I blow the dust and cobwebs off the file.

Adverts &Issue 110 July 1992 timlb 30 Apr 2015 Comments Off on Union Wheels Chet Thomas Advert Rad Magazine July 1992

Mambo ‘More a Pair of Shorts’ advert 1988

Mambo More a Pair of Shorts Advert 1988Here’s a Mambo advert which did not get us into trouble the Advertising Standards Authority and nor did it cause us to be denounced from pulpits. Some of their other efforts had those effects.

There isn’t really much more to say about this, is there?

Adverts &Issue 67 September 1988 timlb 29 Jun 2008 No Comments

Pacer Advert by Doug Cameron

Doug Cameron Cartoon for Pacer AdvertWhere did this come from? I had forgotten this. I can remember Doug Cameron doing graphics for Pacer, but this advert had slipped from memory.

There’s so much in here, even if you don’t get half the in-jokes (and I certainly don’t). I wish they had done more of these, but in pure commercial terms I suspect the big question would have been “what was this actually trying to sell”? I can spot mentions of Pacer Hogs, Hardcore wheels, the Festering Pharoah board plus Gary Lee and Neil Danns signature models.

Who cares? Phony Tony is still alive and well today, I suspect.

Adverts &Issue 67 September 1988 timlb 02 Mar 2008 6 Comments

Price List Style BMX and Skateboard Mail Order Advert 1988

Everything at Your Leisure BMX and Skateboard Shop advert September 1988Other than contemplating what things cost back then, there is little to get excited about here. But a lot of people DID get excited about such things.
Some shops and mail order companies built up cult followings. It would be interesting to hear from anyone who used to buy their gear from Everything at Your Leisure…

Adverts &Issue 67 September 1988 timlb 20 Feb 2008 4 Comments

The shape of things to come: Opening of Slam City shop in Neal’s Yard

Ken Park, Latimer Road, advert for opening of Slam City in Neal's YardAt first I wondered if there was anything particular to say about this Slam City Skates advert, other than that it features Ken Park at the wonderful Latimer Road ramp, and that the un-credited photograph would almost certainly have been taken by Paul Sunman. Then I noticed that it listed the famous shop in Covent Garden as “opens September”. So this issue dates back to the days when that London skateboard institution was just a gleam in Sunman’s eye.

I can remember being astonished at the time by the thought of a skateboard shop in such an expensive location. It’s true that my own career had begun behind the counter of a skateboard shop opposite Harrods. In fact those premises must have been even more outrageously expensive: we had 4, or was it 5, floors complete with an indoors quarter pipe in the back, but only one floor was open to the public. But in 1988 that was 10 years ago. 10 years in which skateboarding had been so far underground that less than a handful of shops had been able to pay rent of any kind — all of them in much, much, much cheaper locations. And all of them keeping going only by selling things like BMX bikes, or rollerskates. Those were very different times. So a skateboard shop in the heart of one of London’s prime shopping areas seemed an outrageous thing to try.

History proved Slam City very right indeed. That shop defined skateboarding in London for decades to come. Its influence on the course of skateboarding in the UK outweighed any of its predecessors and certainly shaped the skateboard culture of the R.a.D Magazine generation. But at the time that this magazine was published, all that was yet to come. It still seemed an outrageous gamble, just like the survival of skateboarding itself.

Adverts &Issue 67 September 1988 timlb 14 Jan 2008 3 Comments

Mike McGill Powell advert from 1991

Mike McGill Powell advert from 1991The issue closes with an advert which seems like an enigma now. Why Powell on the back page, not Santa Cruz? The back page was almost always a Shiner advert, but they normally used it for Santa Cruz, so I wonder what was going on here. And what really was the message Powell were trying to get across with this shot of McGill slaloming on a normal pool board? It seems right in parts and wrong in parts. I have a feeling I ought to know what they were saying, but then I realise I have no idea.
For me this issue fizzles out.
Where to next?
Merry Christmas, for now…

Adverts &Issue 96 May 1991 timlb 23 Dec 2007 1 Comment

Death Box Alex Moul Advert from 1991

Death Box Alex Moul advert from 1991So much from this era has survived. Death Box evolved into Flip and soared to success. Their original wunderkid, Alex, is also still very much around as well. Their determination paid off while others eventually fell by the wayside. But all of this did eventually involve both parties in trips to the States, after all.

Adverts &Issue 96 May 1991 timlb 16 Dec 2007 4 Comments

Sketchy Skates and Yah-Dude adverts plus South African skate company

Sketchy skates, Yah-dude and Hi-ramp adverts May 1991Sketchy Skates and Yah-Dude were two of the hard core of skate shops at this time. You’ll find their adverts scattered throughout the issues on this site. I’m struggling to remember what happened with Hi Ramp. Like all the companies trying to make skateboard equipment outside of the USA (or California, really) they would have had a real problem even getting a toe-hold in the market.

Adverts &Issue 96 May 1991 timlb 25 Nov 2007 2 Comments

Rodolfos, Method Air and Skate City Adverts

Rodolfos, Method Air and Skate City Adverts from 1991 UK skateboard magazineThis was still a long way before the era of skateboard shops in prime locations. At this point it was still a few dedicated pioneers who kept us all supplied. They supplied much more than just equipment: shops were the real focal point for many local scenes in a time when ramps and parks were still very hard to find.

Adverts &Issue 96 May 1991 timlb 30 Sep 2007 No Comments

Strange Small Adverts

Adverts from 1993 issue of Rad Skateboard MagazineI glazed over when I saw this kind of thing back then. Now I wonder about it. Even here there’s stuff going on: two skateboard shops in Banbury? Spice of Life in Southend? What’s the story behind this kind of thing?

Adverts &Issue 96 May 1991 timlb 02 Sep 2007 No Comments

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