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Hot Wheels BMX Advert
Hot Wheels stuck to their guns. Like Alpine Action trying to sneak skateboard adverts into BMX Action Bike, they ran their BMX adverts in a magazine which was crammed full of skateboarding. I admire them for it. What could you get for your money? Complete bikes like a Skyway Streetscene would cost £199 and the…
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Skaterags, Essjays, Rampage, Backyard and Cromer Adverts
Some fine shops were advertising here and some prosper to this day. Double page spreads of adverts were rare back in 1989, even at the height of that boom, but these days they’re commonplace. Funny to think of Essjay calling himself “old” in 1989. What does that make him (us) now?
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Ears – Skateboard News Page (Part 3)
Lots of stuff about places to skate in this section. It was an obsession of a time when skateboard facilities were still very rare and just before the era when they would seem redundant. Now they’re everywhere, but necessary again when skateboarding is being forced off the streets. It all comes in waves… LEICESTER You…
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New Skateboard Products, November 1989 R.a.D Magazine
Vernon Adams, I salute you (and that’s him modelling the Hot Tuna beanie). The products page was always a difficult one for us. Most consumer magazines are all about selling objects of desire, but we were not. In the seventies Skateboard! magazine had set out down that path, with Dave Goldsmith writing technical pieces about…
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M Zone Advert November 1989
1989 saw M Zone at the peak of their notoriety after the move from Croydon to Carnaby Street. The Lowndes Court shop and full-time party zone was the scene of many a celebrity’s debunking. The skater in this advert was Jason Lunn and he can also be seen wearing the Anarchic Adjustment ‘Freedom’ shirt in…
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Ears – News Page Part 2
NEASDEN GONE London’s just lost it’s hottest unofficial skate spot. The empty open air swimming pool at Gladstone Park in Neasden has been filled. For years this huge expanse of smooth, smooth concrete was the ultimate semi-secret spot in the south. It’s fame spread throughout the world as visitors came, couldn’t believe their eyes, sessioned…
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Ears – News Page
This month we heard about Sean Goff getting involved in SS20, Jeremy Fox getting back into the USA and Andy Ruffell getting more involved in running big events — all omens of things to come. Closer to the time were hints about a skater-owned distributor setting up near Southsea (the Abrook brothers, I think) and…
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Contents of R.a.D Magazine, November 1989
See what I mean? We got to run a good picture on the contents page… Jan Waage, in this case, courtesy of Claus Grabke. FEATURES 16 DISCONNECTIONOne for Halloween 26 WHOSE LINE IS IT ANYWAY?Attitude Adjustment 40 DUNDEE The Anarchy Jam 49 A GREEN ISSUEEco Thrash at Crouch Hill 56 HOME MAD JAMBikes bust out…
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Masthead Issue 81
This page is interesting for the list of contributors (some classic names there), alongside a couple of classic adverts and a nice shot of Ged Wells, but it also marked a break from the usual format. We were experimenting with various different editorial and advertising configurations during this period. The flat-plan for the running order…
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Gleaming the Cube Advert
The skater part of me was gloomed by this film. It seemed so silly. The film studies part of me was intrigued by the fact that it was directed by Graeme Clifford, who was the editor on Nic Roeg’s “The Man Who Fell to Earth” and “Don’t Look Now” — but it could not have…