When We Was Rad:
Skateboard History from UK Vintage Magazine

Tag: Adverts


  • UK Skateboard Shop Adverts 1988 style

    There are some unfamiliar names in here. Which of these is still in existence? Add a comment if you know. Surf Ski, Coventry Gridiron, Nottingham Stamyps Skates, Birmingham Cheshire Skateboard Centre, Northwich Skate Zone, Torquay Mycyles, Malvern TnB, Tiverton Scotby Cycles, Carlisle Round Ocean, Doncaster Tombstone, Bristol There’s also Matchrite, selling their jokes and someone…


  • Back in the Day: vintage skateboard shop adverts from 1988

    Off Beat Sportz take the prize this time for their “We Like Cats and Dogs Price List” tag line. What was that all about, then? Action Ramps deserve some other kind of prize for breaking down the humble jump-ramp into a whole series of components. Meanwhile Youngs favoured the “long copy” approach, Split went for…


  • Mike Vallely R.a.D T Shirt and Pig City Skate Shop Adverts

    The shot of Mike Vallely at the South Bank skating in a R.a.D shirt certainly catches the eye… Those T shirts were completely over the top. But the PC’s Skate shop advert is significant too. I think there was some fuss over the use of the ‘Pig City’ name in this context, but it’s a…


  • Zorlac Mark and Barry Abrook Advert

    Two of my favourite skaters grin out at us from this Zorlac advert. Mark and Barry Abrook were at the heart of British skateboarding right back to the Andover days. In fact, I think that should be “Thruxton Days”, but that was before my time. They go right back. This advert was to promote their…


  • Mambo ‘More a Pair of Shorts’ advert 1988

    Here’s a Mambo advert which did not get us into trouble the Advertising Standards Authority and nor did it cause us to be denounced from pulpits. Some of their other efforts had those effects. There isn’t really much more to say about this, is there?


  • Soft drinks companies in skateboard magazines

    In 1989 it was very strange to see a soft drink advert in a skateboard magazine. The idea of such a high-profile brand taking any interest in skateboarding was a novelty. There had been such adverts back at the end of the seventies, perhaps (Fanta comes to mind), but that was a long time ago.…


  • Is there a story behind this Death Box advert

    This Death Box “Pete Dossett” advert looks like one which might have a story behind it. Although it seems fairly roughly put together, it uses two spot colours, which means that it would normally have been expensive. Death Box were still just starting out (in fact the company is called “Dee See Supplies” in this…


  • Hot Wheels BMX and Skateboard Mail Order Advert 1988

    Hot Wheels were one of the most consistent advertisers in the magazine. They were fiercely dedicated to BMX and probably felt very sad at the direction R.a.D was taking. I have great sympathy for that position having survived for years in a world where skateboarding had been completely eclipsed by roller-skating (disco, to rub salt…


  • Pacer Advert by Doug Cameron

    Where did this come from? I had forgotten this. I can remember Doug Cameron doing graphics for Pacer, but this advert had slipped from memory. There’s so much in here, even if you don’t get half the in-jokes (and I certainly don’t). I wish they had done more of these, but in pure commercial terms…