{"id":176,"date":"2006-05-12T08:50:52","date_gmt":"2006-05-12T08:50:52","guid":{"rendered":"http:\/\/www.whenwewasrad.co.uk\/index.php\/2006\/05\/12\/skate-shop-adverts-from-international-shop-hard-core-shop-and-roller-skate\/"},"modified":"2006-05-12T17:03:52","modified_gmt":"2006-05-12T17:03:52","slug":"skate-shop-adverts-from-international-shop-hard-core-shop-and-roller-skate","status":"publish","type":"post","link":"https:\/\/www.whenwewasrad.co.uk\/index.php\/2006\/05\/12\/skate-shop-adverts-from-international-shop-hard-core-shop-and-roller-skate\/","title":{"rendered":"Skate shop adverts from international shop, hard-core shop and roller skate&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/81\/rad81_54.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/81\/thumb-rad81_54.jpg\" width=\"138\" height=\"200\" class=\"alignleft\" alt=\"Rodolfos, Custom Riders and Mayfair Skates Adverts\" title=\"Rodolfos, Custom Riders and Mayfair Skates Adverts\"  \/><\/a>Historians of skateboard advertising may find this an interesting page. This is how things were before so much moved on line.<br \/>\nRodolfo&#8217;s in Amsterdam advertised in a UK Skateboard magazine partly to reach an international market, but also (I think) to reach their domestic market at a time when there was no local magazine available on the newsstands in the Netherlands.<br \/>\nMayfair Skates were primarily a roller-skate shop (although they did do skateboards as well). In the absence of a roller-skate magazine generally available in British newsagents, R.a.D made sense as one way of reaching a wider audience &#8212; even if it was not very closely targeted. (This is a bit like showing adverts for things like supplements to help your liver on this site: only a tiny number of people will be interested, but it all adds up.)<br \/>\nThe Custom Riders advert is the one which makes the most sense and would still be there today, I hope: a skateboard (and BMX!) shop selling to skaters in Hertfordshire and the rest of Britain. The other two forms of advertising would no longer make much sense. It&#8217;s now much easier and better to do that stuff on line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Historians of skateboard advertising may find this an interesting page. This is how things were before so much moved on line. Rodolfo&#8217;s in Amsterdam advertised in a UK Skateboard magazine partly to reach an international market, but also (I think) to reach their domestic market at a time when there was no local magazine available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-adverts","category-issue-81-november-1989"],"_links":{"self":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":0,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}