{"id":189,"date":"2006-05-22T09:36:32","date_gmt":"2006-05-22T09:36:32","guid":{"rendered":"http:\/\/www.whenwewasrad.co.uk\/index.php\/2006\/05\/22\/early-example-of-soft-drink-company-using-skateboarding\/"},"modified":"2006-05-22T10:04:31","modified_gmt":"2006-05-22T10:04:31","slug":"early-example-of-soft-drink-company-using-skateboarding","status":"publish","type":"post","link":"https:\/\/www.whenwewasrad.co.uk\/index.php\/2006\/05\/22\/early-example-of-soft-drink-company-using-skateboarding\/","title":{"rendered":"Early example of soft drink company using skateboarding"},"content":{"rendered":"<p><a href=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/82\/rad82_04.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/82\/thumb-rad82_04.jpg\" width=\"178\" height=\"250\" class=\"alignleft\" alt=\"Tango Advert from 1989 R.a.d skateboard magazine\" title=\"Tango Advert from 1989 R.a.d skateboard magazine\"  \/><\/a>Long before the days of Sprite&#8217;s involvement in skateboarding, Britvic had spotted the potential. The choice of imagery for this advert could not have been worse: all street cultures are hardly the same!  Getting the fine detail of things like that has always been a problem for big agencies. It would have been a bold step for someone to decide to experiment with an advert in a magazine like R.a.D. so having to justify spending even more to produce a more relevant advert would have been almost impossible.<\/p>\n<p>These days advertising agencies are much better at it than this and specific &#8220;skateboard&#8221; adverts could be included in the budget. There are even PR companies who pride themselves on dealing with this market. But even now many attempts stand out like a sore thumb to real skaters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before the days of Sprite&#8217;s involvement in skateboarding, Britvic had spotted the potential. The choice of imagery for this advert could not have been worse: all street cultures are hardly the same! Getting the fine detail of things like that has always been a problem for big agencies. It would have been a bold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,13],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","category-adverts","category-issue-82-december-1989"],"_links":{"self":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":0,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}