{"id":342,"date":"2008-06-08T12:38:12","date_gmt":"2008-06-08T11:38:12","guid":{"rendered":"http:\/\/www.whenwewasrad.co.uk\/?p=342"},"modified":"2008-06-08T12:38:12","modified_gmt":"2008-06-08T11:38:12","slug":"soft-drinks-companies-in-skateboard-magazines","status":"publish","type":"post","link":"https:\/\/www.whenwewasrad.co.uk\/index.php\/2008\/06\/08\/soft-drinks-companies-in-skateboard-magazines\/","title":{"rendered":"Soft drinks companies in skateboard magazines"},"content":{"rendered":"<p><a href=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/67\/rad-magazine-67-page-021.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.whenwewasrad.co.uk\/wp-content\/images\/67\/_rad-magazine-67-page-021.jpg\" width=\"175\" height=\"250\" class=\"alignright\" alt=\"Soft drinks advert from 1989 skateboard magazine\" title=\"Soft drinks advert from 1989 skateboard magazine\"  \/><\/a>In 1989 it was very strange to see a soft drink advert in a skateboard magazine. The idea of such a high-profile brand taking any interest in skateboarding was a novelty. There had been such adverts back at the end of the seventies, perhaps (Fanta comes to mind), but that was a long time ago.<br \/>\nLooking back on this twenty years later it now turns out to have been the start of a deluge. One which swept away many of the aspects of skateboarding in the eighties which had made it so appealing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1989 it was very strange to see a soft drink advert in a skateboard magazine. The idea of such a high-profile brand taking any interest in skateboarding was a novelty. There had been such adverts back at the end of the seventies, perhaps (Fanta comes to mind), but that was a long time ago. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[62],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-issue-67-september-1988","tag-adverts"],"_links":{"self":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":0,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whenwewasrad.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}