When We Was Rad:
Skateboard History from UK Vintage Magazine

Masthead Issue 81


Masthead Issue 81This page is interesting for the list of contributors (some classic names there), alongside a couple of classic adverts and a nice shot of Ged Wells, but it also marked a break from the usual format.
We were experimenting with various different editorial and advertising configurations during this period. The flat-plan for the running order of the magazine was a very big deal to us. In this case we experimented with running two pages of advertising and then splitting the contents page up so that part of it ran on the left hand side of a spread. This gave us (the editorial side) a more interesting space for the contents page and the advertising team got to sell some adverts for more money because they were on the same page as editorial content.
Eric Snook’s shop was a skateboarding institution for many years. I remember their “Why pay mountainous prices?” adverts from the seventies when I was working for Alpine Sports and they were having a dig at us. Mycycles were also around for ages, another fixture from an age when anywhere selling skateboards was, by definition, interesting.
Picture at the bottom of the page was Ged Wells by Jay/Vernon with trademark Ian Lawson “broken plastic spoon and Indian ink” border.
There were some very interesting people working on the magazine at this point, so here’s the full list:

A Croftward Publication

PUBLISHER:
Ben Lewis

EDITOR:
Tim Leighton-Boyce

ART DIRECTOR
Ian Lawson F.W.I.

SALES AND MARKETING DIRECTOR:
Andrew Bishop

SALES DIRECTOR:
Brian Parrish

ADVERTISING MANAGER:
Niki Michaelides

AMERICAN REPRESENTATIVE:
Steve Douglas

ADVERTISING PRODUCTION:
Nichola McKenna

CIRCULATION:
Joni Tyler

MARKETING MANAGER:
Max Jacobson

AMERICAN CORRESPONDENT:
Steve Douglas

ASSISTANT DESIGNER
Jason Snelling

SENIOR PHOTOGRAPHERS
Mad Mike John
Paul Sunman

BIKE CORRESPONDENT
David Slade

SENIOR ENGINEERING DEPT
Paul Browne
Gavin Hills
Ged Wells


CONTRIBUTORS:

Dan Adams
Alex Baldock
Angry Brown
Jamie Cameron
Claus Grabke
Rodga Harvey
Shane O’Brien
Jay Podesta
Skin
Twiss

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