Hot Wheels stuck to their guns. Like Alpine Action trying to sneak skateboard adverts into BMX Action Bike, they ran their BMX adverts in a magazine which was crammed full of skateboarding. I admire them for it.
What could you get for your money? Complete bikes like a Skyway Streetscene would cost £199 and the most expensive thing on the page was a Redline F/S 25 at £245. They were also offering Mongoose Stylist at £179 and Mongoose Decade for £159 — this would have been about the time that they took over distribution of the brand which defined BMX here in the early days. There’s a full list of components and accessories: the complete service — and they’re still going strong to this day.