This double-page advert UK from mail-order stalwarts, Rollersnakes, was a bold change from their normal format. They normally used smaller adverts to generate interest, but in this case they used two pages to list a full range in true home-shopping style. In 1989 the cost of trying to illustrate all those products would have been prohibitive: sales would never have justified the cost of scanning all those pictures let alone the charges for page make-up in the days before DTP — so this is a text-only advert. A simple price list in fact.
Decks were all around £40 and wheels tended to be £30 a set. So no big changes there!
When We Was Rad: Skateboard History from UK Vintage Magazine
History of Skateboarding (UK): Vintage R.a.D Magazine Official Archive
Rollersnakes Go Big-time for 1989 Christmas Advert
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Adverts & Issue 82 December 1989 timlb 16 Jun 2006 No Comments
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