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Backyard Skates, MyCycles Malvern, Hot Wheels and Skate AttackOK. Step up to the challenge: what’s interesting about this page of adverts? For me: Bod Boyle skating the big ramp at Hastings makes the Backyard advert stand out. He doesn’t look too happy in this shot. As for the rest: MyCycles plugged away at it with an advert which looks like a faxed layout to me (no idea whether that was intentional or just the advertising production team playing tough) while Hot Shot and Skate Attack list brand names and stick to their bike and roller-skate roots.

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