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Billys Sk8 Shop Advert 1991 StyleAs I glance at these adverts I realise how little interest I had in the equipment, even though I was surrounded with it for most of my working life. Instead I find myself contemplating the technology which was used to produce pages like this: the effort which a shop would have had to put in to manage such a process when desktop computing was relatively new and desktop publishing still just round the corner for small companies.
My view of this period is very different from the collectors of equipment, I’m afraid. I realise it must be very frustrating. It was always the skating itself and the skater’s attitude to life for me; not the equipment and not the clothing.