For me this page is all about the Rollermania advert. Other UK shops and distributors often expressed strong views about Tony and Lou’s shop. It was a Bristol cult for many, many years during the dark ages and throughout the revival of skateboarding in the UK. There’s got to be a conscious irony about portraying themselves as pirates, I think. They were certainly fiercely independent and added spice to the whole business at a time when it was small enough for personality to really count.
The Sports Unlimited advert is an example of what might happen when someone didn’t supply their advert copy in time, for whatever reason.