Al first glance this advert appears to be 100% BMX, but in fact there’s some token skate stuff there alongside the surfwear from Billabong plus Town and Country.

Small Room, Walker, Mike Smith’s Liberty and Shut — there were some interesting smaller brands advertised here alongside the usual suspects. Everything at Your Leisure also stayed true to their BMX roots.

I’d forgotten that Neil Danns rode for Pacer at one point alongside Gary Lee. An interesting aspect of this advert is that it mentions British Standards BS5715 for skateboards. Pacer were already aiming for the mass-market which was about to appear, but at this juncture they were ahead of the time.

This advert ran many, many times and Vision shoes seemed everywhere for a while. But the true impact of skate shoes was yet to come.

I’ve nothing to say about these two adverts. There’s honesty for you.

Ouch! This must be the weakest M Zone advert of all time. And yet… When I look at it now I marvel that M Zone chose to run a “shoe” advert at a time when most people would have concentrated on selling a wider range. It turns out that had spotted the way things were…

My recollection is that this was one of a small series of videos produced by Lol Creme under the name “Videola”. This was a skateboard one, but others were more music-based. Lol’s son, Lalo (?) was the skate connection, I think. There was some very snotty comments floating around at the time about clippings from…

From the days when wheels were between 57 and 65mm high. An age gone by.

Airwalk ran the same advert several times, which means that there’s not much to be said about this time round. It’s good to see that they tried to produce something specific to the European market, but it’s a shame that it didn’t work better. Having said that, perhaps they recognised a fundamental truth with the…

Long before the days of Sprite’s involvement in skateboarding, Britvic had spotted the potential. The choice of imagery for this advert could not have been worse: all street cultures are hardly the same! Getting the fine detail of things like that has always been a problem for big agencies. It would have been a bold…