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Pacer Trucks advert from 1989Pacer have an interesting place in the history of skateboarding in the UK. Steve Constable was one of the first people to import skateboards into Britain in time for the boom of the nineteen seventies. I think the “Shark” boards were his. The company was called “Gecko” and distributed G & S, ACS and Powell at various points. During the BMX years they followed the same strategy of concentrating on big names (Redline, Kuwahara, ACS again) only to see the big sales going elsewhere once again.
During the eighties and nineties Steve and his business parter Adrian Parsons took a different approach and aimed to create their own brand, Pacer, concentrating on the middle part of the market. I don’t think it really worked. I suspect that most people would only think of Death Box if asked to name a British skateboard brand from this period.

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