This from the days when Zorlac had their own UK distribution company. In this respect Airbourne Zorlac were up with Powell in the ‘ahead of their time’ stakes; they had a go at doing their own distribution in the UK long before most manufacturers.
By 2006 this approach had become much more common. The European distributors are starting to be squeezed out of the picture and are taking to manufacture instead, as skateboarding becomes a mature (!) global industry. I expect the trend to continue as the ‘distribution’ stage in the supply chain gradually fades out.
When We Was Rad: Skateboard History from UK Vintage Magazine
History of Skateboarding (UK): Vintage R.a.D Magazine Official Archive
Airbourne Zorlac Street Hell Advert
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Adverts &Issue 96 May 1991 timlb 14 Aug 2006 2 Comments
rogue responded on 14 Aug 2006 at 8:58 pm #
dont suppose theres any features cong soon?…just a thought that rad magazine used to be a magazine…..
timlb responded on 15 Aug 2006 at 8:42 pm #
The web site is following the same format as the magazine, page by page. The sequence is the same as it was in the magazine itself. By running a burst of adverts at the start (as here) we could give more space to uninterrupted features later. Other times we’d run have the contents on page 3 and get on with it straight away.
By the way: we used to agonise over the flat-plan trying to get the placing of the features and the use of colour to work as well as we could.
It was usually based on the rhythm of a particular piece of music.