Hot Wheels were one of the most consistent advertisers in the magazine. They were fiercely dedicated to BMX and probably felt very sad at the direction R.a.D was taking. I have great sympathy for that position having survived for years in a world where skateboarding had been completely eclipsed by roller-skating (disco, to rub salt in the wound) and then BMX.
When We Was Rad: Skateboard History from UK Vintage Magazine
History of Skateboarding (UK): Vintage R.a.D Magazine Official Archive
Hot Wheels BMX and Skateboard Mail Order Advert 1988
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Issue 67 September 1988 timlb 30 Mar 2008 No Comments