Rob Dukes is the skater featured in this Slam City Skates advert. I’m not quite sure where it was taken, but I would guess at Stockwell or maybe Kennington.
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Etnies Shoes Competition, 1989
You could win a pair of Natas shoes in this competition, and I’ve no doubt that everyone who entered stood a very good chance. To enter you had to design a pair of shoes. Competitions which involved serious work like that only ever got a small number of entries, so those who took the trouble had the odds stacked in their favour.
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Encyclopaedia of Skateboarding: F, 1989 Style, continued
The Encyclopaedia sometimes provided an opportunity to run some much older pictures, such as these. Jeremy Skelton is shown skating the pool in the West Midlands Safari Park in about 1980, while the picture of Stacy Peralta is from a demo for Blue Peter (I think) at Putney skatepark in 1978. The Blue Tile full-pipe was shipped in specially for the day. And it rained…
Jeremy Fox gets an entry in this excerpt, alongside Don Brown on the previous page — making it quite a ‘skate industry’ special.CAPTIONS:
From the days when Foot-plants were Foot-plants: Jeremy Skelton, Kiddy Pool Championships August (80?)Blue Tile’s mobile full-pipe. Peralta in Putney in the rain, 1978
FLAT BOTTOM Vital part of most purpose built skate structures, but missing from early seventies designs when most half- pipes featured a semi-circular cross section. Amount varies but no less than 14, no more than 18 with 9″.5 to 10 foot transition. 16 works well on a ramp that size. Minis need less, say about 12, or you’ll loose speed. See = RAMPS (more…)
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Encyclopaedia of Skateboarding: F, 1989 Style
As the introduction makes clear, the hope was that people would add to this information, or correct it. But in the days of one-way media very few took up the offer. So the R.a.D Encylopaedia limped along as mostly one person’s view on the skateboard world.
Captions:
Farnborough ramp overview with some ex-local getting in the way
(The ex-local was Danny Webster.)Don Brown: 89 was the year that he emerged from the shadows and got the coverage he’s deserved for so long
Back after a summer break while the contest season dominated the magazine. Think we’ve got something wrong or missed something out? Write and let us know.
FABRIQUER, John The most powerful mushroom in the world: like an elastic band at full stretch ready to go off at any moment. Rad. San Jose local, skates for Schmitt Stix.
FACTION Definitive early skate band featuring Steve Caballero on bass See =CABALLERO, S
FAKIE To travel backwards. Dead trendy now: want to double your repertoire: do the same moves in reverse? Easier said than done.
FALLBROOK Town in southern California with a phenomenal ramp density. About twenty minutes from Transworld’s office and therefore heavily exposed in print especially Tobin’s ramp. In fact that was just one of many and has now fallen victim to insurance problems.
(more…)
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Ride out of the Sun: Wath-Upon-Dearne BMX Street
This was a street competition before they became serious. Only one the pictures on this page involved riding anything. Which was as it should be.Other occurrences are Wayne Ryder’s bike-less window to window transfer, Mad John’s amazing run wearing a foam mattress as a poncho and still negotiating the obstacles (he scored 10,000 but failed to qualify) and Ross Marshall’s ramp to car-roof Abubaccas.
An exceptionally, ridiculously dodgy cut is made then, after a short free-for-all practice, each rider in the cut takes a second run. High revert wall-rides are made by Angry, Zach and Slade, Nutter from Nottingham uses a ramp against the side of the car to pull airs, footplants and disasters on the roof. He also gets into and out of a Miami hopper. (more…)
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Pacer Raider Skateboard Trucks Advert
Pacer have an interesting place in the history of skateboarding in the UK. Steve Constable was one of the first people to import skateboards into Britain in time for the boom of the nineteen seventies. I think the “Shark” boards were his. The company was called “Gecko” and distributed G & S, ACS and Powell at various points. During the BMX years they followed the same strategy of concentrating on big names (Redline, Kuwahara, ACS again) only to see the big sales going elsewhere once again.
During the eighties and nineties Steve and his business parter Adrian Parsons took a different approach and aimed to create their own brand, Pacer, concentrating on the middle part of the market. I don’t think it really worked. I suspect that most people would only think of Death Box if asked to name a British skateboard brand from this period.
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BMX Street Competition in Wath-upon-Dearne
David Slade’s report on this BMX street competition is a great insight into how it all was before big events had taken hold. This was about as rooty as it gets. Such things still happen now, but maybe they are the exception, not the rule. This is how it was. A good read, even if we couldn’t spell Zac Shaw’s name.
Captions:
Zach travelled far that day, to learn the meaning of fear
Remember kids: ride safe, like Mad John
From ramp to car to Bom Drop, Angry BrownHome Made Jam
Accapella 12†Bombay Re-mix
by DAVID SLADEThe road is long, and the climb is uphill: all roads lead to the same place if you know where you’re going. There are five of us and we’ve been journeying on separate paths since early morning, all taking the same jibes, comments and stares from a multitude of people. The same reactions from day to day recur during this morning’s journey from the same basic sort of people who collectively share the same views and thoughts where we’re concerned. But it’s early morning and we’re tired. Perhaps we’ll see the world in a different light as the sun rises higher.
Higher up the road the venue is getting closer and the train guard hassle begins to fade along with the staring people, as the concrete passes underneath. A brief stop for directions confirms our optimism: we know where this road leads and what lies at the end of it. (more…)
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Skate shop adverts from international shop, hard-core shop and roller skate…
Historians of skateboard advertising may find this an interesting page. This is how things were before so much moved on line.
Rodolfo’s in Amsterdam advertised in a UK Skateboard magazine partly to reach an international market, but also (I think) to reach their domestic market at a time when there was no local magazine available on the newsstands in the Netherlands.
Mayfair Skates were primarily a roller-skate shop (although they did do skateboards as well). In the absence of a roller-skate magazine generally available in British newsagents, R.a.D made sense as one way of reaching a wider audience — even if it was not very closely targeted. (This is a bit like showing adverts for things like supplements to help your liver on this site: only a tiny number of people will be interested, but it all adds up.)
The Custom Riders advert is the one which makes the most sense and would still be there today, I hope: a skateboard (and BMX!) shop selling to skaters in Hertfordshire and the rest of Britain. The other two forms of advertising would no longer make much sense. It’s now much easier and better to do that stuff on line.