In 1989 it was very strange to see a soft drink advert in a skateboard magazine. The idea of such a high-profile brand taking any interest in skateboarding was a novelty. There had been such adverts back at the end of the seventies, perhaps (Fanta comes to mind), but that was a long time ago.
Looking back on this twenty years later it now turns out to have been the start of a deluge. One which swept away many of the aspects of skateboarding in the eighties which had made it so appealing.